In all cases, designers must be sensitive to balance the impact of creativity against readability
Typography is where you should start if you are new in the field of design. It is the foundation for each project that you will ever work on.
Designing with type – the essential guide to typography lays out the fundamentals. It is a clear, insightful and pleasant read and serves as a lesson in the history of typography too. The first part is a typography history lesson and the second half is filled with different examples of typography usage.
Good designers use grids like recipes, following them only as long as they work.