The Elements of Typographic Style is a beautiful book! It is not only great to read but also really great looking. This is a manual suited for anyone that wants to learn all the intricacies of typography. It combines practical examples, theory and typographic history and it is a must read for any designer.
typography exists to honor content
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn.