This book was recommended by Jacob Cass and it end up being one of the best books I’ve read lately. Here’s what Jacob had to say about it – I think it sums it very well:
@razvanh It was helpful understanding the business side of design which is often ignored in design schools.
— Jacob Cass (@justcreative) November 19, 2014
I really loved some parts of the book, especially some of the sections at the beginning. Although some of the content might be a little bit dated there is still a lot of value in this book. It has a little bit of advice for all kind of designer – ranging from recent grads to studio owners.
I really liked the practical nature of the advice and the straight-forward style. The business side of design can be overwhelming for many and hopefully Adrian Shaughnessy’s book will help you get some answers an ideas.
This was true of my early days as a designer: when I started out, I was so keen to please my clients and employers that I avoided having any opinions and told them only what I thought they wanted to hear. In other words, I demonstrated the morals of the marketplace and consequently was treated like a commodity[…]. And here’s another funny thing:in a world with no principles, people often most respect those who have principles.
I’ve never been attracted to the idea of designers solely as problem-solvers. Designers are often good at solving problems, but by defining design purely as the finding of solutions to problems it is implied that it is only of use when there is a problem in the first place. However, designers are capable of much more. They’re capable of imagining the unimaginable, and offering insights and innovations that come from intuition and the rebel yell of creativity.