Trademarks & Symbols

Trademarks & Symbols by Yasaburo Kuwayama was a serendipitous discovery. I was watching the Aaron Draplin’s logo challange and he mentioned this book. Since I found the video to be very inspiring I was intrigued by the book too.

If you do a lot of logo design this is a great reference piece. Just browse it when you need some inspiration. It’s an index of 1500 trademarks by designers from all over the worls, conveniently ordered alphabetically. I wish there was a little bit of background behind each one but that’s something you can do on your own I guess. There are indices for the names of companies represented, the type of industry and one for designers.

Since Kuwayama’s Trademarks & Symbols hasn’t been reprinted since it was published in 1973 it is a little bit tricky to find a copy without paying a hefty price but not impossible.